i hate marketing 

Wood is a gimmick, but a beautiful one. The goal is to make a frame that is elevated beyond the gimmick of an unconventional material into something functional yet completely unique. The small scale of eyewear asks you to take a deeper look and appreciate the grain, color, feel, that wood is an organic material meant to grow and thrive, that when a tree dies this beauty is frozen in time until its eventual decomposition.

Wooden frames are lightweight and comfortable with a pattern that can’t be reproduced, making for a pair of glasses completely unique to the wearer.

When I started this project in 2013, I thought I’d have it figured out in 6 months. I thought I could design some shapes, come up with some concepts and have somebody manufacture them for me. I was wrong, and the glasses are better for it. Every iteration has come with new skills and refinement, improved components and function, custom hinges, custom temple tips, a more natural fit and feel, better harder wearing finish, a stronger frame, stronger temples, a deeper understanding and respect for the material; it has been at times an unnecessarily brutal process of banging my head against the wall until breaking through to new solutions. Then comes elation and bliss until again another refinement demands attention.

They’re nice.

making glasses is hard

nice wood

  • Natural beauty and feel

    Grown, not made, always current. Each species has its own look, texture and character. Wood makes for a much lighter pair of glasses than their plastic counterparts.

  • sustainable materials

    Salvaged wood, either from urban lumber local to Wisconsin, broken skateboards or exotic scrap wood saved from the burn pile

    Airplane grade aluminum reenforcement, infinitely recyclable

    Cellulose acetate temple tips, a biodegradable polymer made from wood and cotton pulp. These tips use Mazzucchelli’s Havana cellulose acetate, the world’s premier manufacturer. Read more about them here.

  • truly limited runs

    Because wood can’t be replicated, each frame is unique. Through endless variations in grain, pattern, character, texture, color, even classic styles are reinvented with every new pair.